Maximizing Your Video Flow

At this point, you know the value of creating videos. You know the value of the content that you can deliver. You almost certainly have the equipment necessary to make the video you want to make, even if it’s just using your cellphone. What you probably don’t know, however, is the first thing about what the flow of a video looks like.

Video is its own animal. Different than audio and text, videos need to have a certain flow to keep the audience entertained and engage their senses. According to James Wedmore, there are five components to a great video flow:

  1. A quick 2- to 5-second introduction to the topic. This lets people know immediately whether they will want to invest the time to watch the video right up front. Could be as easy as “Today we will cover X, Y, and Z. Stay tuned.”
  2. A short 3- to 6-second bumper section between the introduction and the content. This is a great spot to put an animation of your logo or brand.
  3. The main body of your message. This can last anywhere from 30 seconds to 10 minutes or more. Keep in mind, though, that most people have a short attention span. If your video is longer than three minutes, the drop-off rate will significantly increase.
  4. An outro bumper where you repeat your logo and possibly hit some of the high points and key ideas from your video.
  5. End with some outtakes. Remember: people want to have fun. Make your video entertaining and people will keep coming back for more.

Making videos isn’t a complicated process anymore, but it is typically a structured one. Having a good framework to plug your content into is essential for success in the video format. Content has always reigned supreme, and it always will. Make it flow in the right way and people will beg you for more.